DOK RICE

DOK RICE, or Dokkaebi Rice, is an overseas shop specializing in Korean rice that aims to share its great variety of irreplaceable tastes and aromas in the best condition.

Dokkaebi (a.k.a. Korean goblins) are natural deities of Korean mythology. As marks of prosperity and defenders against evil spirits, they bring great fortunes to humans. While portrayed as objects of worship, Dokkaebi are mischievous beings that live closely with humans, playing tricks and pranks on the mortals. 

The concept of Dokkaebi represents the brand DOK RICE, which promotes the unique quality of Korean rice as well as the culture and history of the country.